For years, IBM has spoken in the language of Helvetica, an efficient, device-like typeface designed to rouse a cutting-edge sensibility. Today, the 109-year vintage corporation is liberating itself from the cold, modernist cliché and changing Helvetica with a new corporate typeface known as IBM plex. A font replace may additionally seem like a small depend to outsiders, but the creation of IBM plex—its first ever “bespoke” font—is a first-rate milestone in IBM's storied layout legacy.
The typefaces can be utilized in its software, websites, signage, powerpoint presentations, business forms, and advertising and marketing projects.
